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Cashless

4th - 7th August 2022

Sarah Mead

Creative Chief

Sarah Mead

Creative Chief

Sarah is in charge of festival “steerage” and is also a Director of Yeo Valley.

Harad Smith

Festival Manager

Harad Smith

Festival Manager

Harad makes sure that everything happens when it needs to, in the right place, at the right time.

Luke Hasell

Festival Founder

Luke Hasell

Festival Founder

Organic beef farmer, lover of tweed, and his land.

John Blakeley

Music Programmer

John Blakeley

Music Programmer

All-round music guru and is charge of getting everyone dancing.

Food and music festival partnership manager

Danielle Sherring

Partnerships Manager

Food and music festival partnership manager

Danielle Sherring

Partnerships Manager

Danielle looks after all of our fabulous partners.

 

Melissa Kidd

Communications Manager

Melissa Kidd

Communications Manager

Melissa’s role is to make the festival more famous.

Miles Leonard

Music Maestro

Miles Leonard

Music Maestro

Miles books our headliners.

Karl Tucker

Chair

Karl Tucker

Chair

Karl keeps us on the straight and narrow, with a particular emphasis on ensuring we don’t over spend.

Bertie Cole

Arcadia’s Technical Director

Bertie Cole

Arcadia’s Technical Director

Bertie Cole pushes the boundaries of possibility – ensuring the Arcadia structures are safe as well as utterly mind blowing.

Pip Rush Jansen

Arcadia’s Creative Director

Pip Rush Jansen

Arcadia’s Creative Director

Pip is one of the creative geniuses behind the performance-art collective Arcadia, best known for the 50 ft fire-breathing alien spider at Glastonbury. At Valley Fest he’s the magician behind the Alchemist’s Playground.

Nell Robins

Festival Co Ordinator

Nell Robins

Festival Co Ordinator

Nell supports the festival team – helping to ensure everyone knows what they’re doing and when.